Connected TV for Australian SMEs · Platform in development
TV advertising that performs.
Built for Australian business.
Plan, launch and measure connected TV campaigns from one self-serve platform, with the budget control, targeting and reporting you already expect from digital.
Self-serve · Budgets you control · Designed for Australian SMEs
Reach viewers on the big screen
Smart TVs
Streaming apps
Broadcaster video on demand
Free ad-supported channels
Streaming devices
The opportunity
Television advertising, built for the way growing businesses buy media.
Australian businesses have become accustomed to the control, flexibility and accountability of digital advertising. Television has remained harder to access, often requiring specialist knowledge, larger commitments and more complicated buying processes. AusperTV is being developed to bring a performance-led buying experience to connected television.
$
Accessible budgets
Plan connected TV activity around a defined business budget.
◎
Focused targeting
Build campaigns around relevant audiences and Australian locations.
↗
Clear reporting
Understand campaign delivery through a straightforward reporting experience.
Platform preview
One dashboard, from brief to results.
Everything you need to run a TV campaign, in a workflow that feels like the digital tools you already use.
Plan
Target
Launch
Measure
Illustrative preview · sample data
Campaign budget
$5,000
Impressions delivered
142,800
94%
Target postcodes
Sydney metro
How it works
A simpler path to connected TV.
AusperTV is being designed to make launching a connected TV campaign feel more like buying digital media.
01
Upload your commercial
Use an existing television-ready video or access creative support.
02
Choose your audience
Define the customers and locations most relevant to your business.
03
Set your campaign
Select your budget, timing and campaign objective.
04
Reach connected viewers
Deliver your campaign across eligible connected television environments.
05
Review performance
Monitor delivery and understand how the campaign performed.
Why AusperTV
Designed to be simpler than traditional TV buying.
How AusperTV is being built to compare with the way television has usually been bought.
Feature
AusperTV
Traditional TV
Self-serve campaign setup
✓
—
Budget set by your business
✓
Larger commitments
Audience and location targeting
✓
Broad reach
Campaign reporting
In one dashboard
Varies
Specialist media buyer needed
Not required
Usually
Who it's for
Made for businesses that sell locally and grow online.
If you already advertise on search and social, connected TV is the next screen to add.
Trades and home services
Be the name they remember when the job comes up.
Plumbers, electricians, builders and landscapers can target the suburbs they service and build trust before the call.
Retail and e-commerce
Turn big-screen attention into store visits and sales.
Launch seasonal campaigns, promote new ranges and support your search and social spend with TV.
Professional and local services
Build credibility in the markets you serve.
Clinics, real estate agents, gyms and advisers can reach households in their area on a budget that suits them.
Why connected TV
Add television to your performance mix.
AusperTV is being created for businesses that want television’s impact with the flexibility and visibility they expect from digital advertising.
Plan with greater flexibility
Set the budget, dates and objective that suit your business, and adjust as you learn.
Reach audiences on connected screens
Show up on the biggest screen in the house, in front of the households that matter to you.
Measure delivery in one place
See where your ads ran and how the campaign performed, in one clear dashboard.
FAQ
Questions, answered.
What is connected TV advertising?
Connected TV (CTV) ads play on internet-connected televisions, through smart TVs, streaming apps and devices. They appear on the big screen like a traditional TV ad, but can be bought, targeted and measured more like digital advertising.
How much do I need to spend?
AusperTV is being designed around budgets that suit small and medium businesses. We'll share pricing details with registered businesses ahead of launch.
Do I need a TV commercial already?
You can upload an existing television-ready video. If you don't have one, we're planning creative support to help you get started.
Can I target specific areas?
Yes. Campaigns are being built around relevant audiences and Australian locations, so you can focus on the areas where your customers are.
When does AusperTV launch?
The platform is currently in development. Register your interest and we'll keep you updated on launch timing and early campaign opportunities.
Early access
Be part of the AusperTV launch.
Register your interest to receive platform updates and learn about early campaign opportunities.